Partners (2011)

Essar Steel is a global producer of steel with a footprint covering India, Canada, USA, Middle East and Asia. It is a fully integrated flat carbon steel manufacturer--from iron ore to ready-to-market products. Its products find wide acceptance in highly discerning consumer sectors, such as automotive, white goods, construction, engineering and shipbuilding. It is India's largest exporter of flat steel products and aims to reach 25 MTPA capacity by 2012.

CNBC TV18 is India's No 1 business medium and the undisputed leader in business news. CNBC TV18 has been an integral part of the Indian economic story, spearheading and mirroring these enterprising times. The channel's benchmark coverage extends from corporate news, financial markets coverage, expert perspective on investing and management to industry verticals and beyond. CNBC TV18 has been constantly innovating with new genres of programming that helps make business more relevant to different constituencies across India. CNBC TV18 is currently available in over 50 million households in India.

E18 is a division of Network 18 Media & Investments Ltd. It is active in the Experiential Marketing, Brand Activation and Live Entertainment sector. It is designed to create and implement turnkey below-the-line (BTL) brand solutions by strategically integrating and leveraging the various media platforms owned by the Network 18 Group. Since its inception, E18 has conceptualised and produced events including the Infrastructure Excellence Awards, 3G India Forum, IT for Manufacturing, IT Enabling Green, BPO India Forum, C4I2 and Storage & Security Forum. As a leading Television Media Group in India, Network 18 enjoys enormous political, economic & viewer goodwill which will be leveraged by E18.

Synovate Business Consulting is the business advisory unit of Synovate specialized in business intelligence and growth strategy. Synovate is the market research arm of Aegis Group plc, a listed company on the LSE and one of the world’s top ten research and intelligence companies, with a presence in 58 countries. In India, SBC has a presence in Mumbai and Delhi. SBC has a strong track record of consulting engagements covering markets globally in the areas of market opportunity assessment, competitive analysis, new product development, distribution channel & value chain analysis, market entry strategy, and partner diligence.